1. Find out the name of the person you are contacting!
Press get 100s of emails a day promoting organisations, events, products, authors, movers and shakers so it’s important to get noticed. People will always respond to a personal touch rather than a blanket email entitled “Dear Sir/ Madam” or “Hi!”
2. Find out what that person and brand like.
You want the person to be interested in you and your product so it is vital to show interest in them. What attracted you to choosing The Voice over The Daily Mail. Was there an article in there that interested you? Do you or your book have anything in common with the person you are writing to? Mention it. Example: “As a lover of bikes, I thought you might be interested in my book XXX. The lead character rides a Ducati Monster!”
3. Write an innovative email title
Instead of writing a blanket email entitled (NAME OF BOOK in NAME OF MAGAZINE/NEWSPAPER etc.), use your research to find out more about the person and brand. To mark the end of 2015, I had a full page spread interview featuring my book Mr. Wrong. How did I do it? I found an article in The Mail Online based on relationships and I entitled it Re: Jo, I loved your article Why Men Cheat.I went on to tell her about my book and I received an instant reply. This approach has worked far better than Mr. Wrong in The Daily Mail.
4. Three Things: Who. What. Why.
Send three short paragraphs that succinctly answer these three questions. 1. Who You Are. 2. What You Do 3. Why People Should Care. You have a short space of time to get across who you are and what your “noble intention” is. Connect to the person you are writing to. How can your book assist, contribute and add value to others in a way that similar products cannot. What makes your book different? Send three short paragraphs that succinctly answer these three questions. 1. Who You Are. 2. What You Do 3. Why People Should Care. You have a short space of time to get across who you are and what your “noble intention” is. Connect to the person you are writing to. How can your book assist, contribute and add value to others in a way that similar products cannot. What makes your book different?
5. Press Release
A press release is an official statement issued to newspapers giving information on a particular matter. In this case…your book? If you chose to sign up with a PR company they will write you a professional Press Release and send it to contacts in their media database. They will be responsible for scheduling interviews, meetings and getting you features for radio, magazines, TV, newspapers and blogs. Alternatively, if you are on a budget or if you prefer, you can do your own PR with the database you have and sourcing contacts through networking and research. Some people say that Press Releases are outdated and that the press now prefer a more personal approach, however, my belief is that it is good to have as it is a professional CV for your book.
Remember to send attachments such as author headshot, bio, cover of the book, press release and a PDF copy of the book for them to read.
7. Have Hope and Follow Up
Now that you’ve fired off your emails, be patient and wait for a reply. Whilst waiting, have hope and faith that what you have to offer is of value and that the media you have contacted can benefit from what you have to offer on their show/magazine/paper, etc. Remember though, that they receive 100s of requests a day so it is important to follow up. polite email such as,
Dear Joanna Blogs, I hope you are well. I recently contacted you in regards to my book Mr Wrong. Have you had a chance to read it yet? I would love for you to consider featuring Mr. Wrong (the book, not the man!) on your show.
Have a great day
8. Contact Details
Remember to attach your contact details under your signature such as phone number, blog and website and if you wish, any nominations for awards you have received. It just gives an extra bit of information on you and allows the recipient to follow you on Social Media and check out your links!
For more on our services or to purchase a copy of The Book Journey Mentor’s Guide to Self-Publishing (extract taken above) visit www.consciousdreamspublishing.com
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Want to know how to get your book in the Press? Do you have a book published by no media coverage? Well Haddy A Folivi is your woman. I am excited to announce that Haddy will be guest speaking and leading a session at “The Power of Your Story” workshop on 18th Nov. Her session, “How to Get Your Book in the Press” will show you :
📚How to pitch your book to the media, without seeming salesy
📚How to identify the relevant media angle
📚How to give a captivating media interview
Haddy, PR Guru and FounDer of Clarity Media, is phenomenal at what she does. She has secured pieces in Forbes magazine, Cosmo and Marie Claire and is responsible for over $2.5 million worth of media coverage in 46 countries. Want to learn from her? Book her session today! Visit, www.tinyurl.com/yourstorydb