The rise of video marketing

Did you know, that after watching a video, 64% of users are more likely to buy a product online?

It is hard to keep up with the latest trends, the markets change so quickly it is hard to know which trends are fleeting and which we should invest our time and money into.

Marketing trends are no different, they come, and they go. One that hasn’t shown any signs of slowing down, and in fact is only getting strong, is video marketing.

Video marketing is currently the marketing tool of choice due to its ability to break through the noise and grab a viewer’s attention in what is seemingly a crowded and saturated market.

Currently, around 81% of businesses use video as a marketing tool and so creating and using video content as a marketing tool is becoming a necessity rather than an option.

Why is video marketing so effective?

Video marketing has seen dramatic growth in popularity over the last five years because of the direct impact it can have on your marketing efforts.  Video users see 27% higher click-through rates and 35% higher web conversion rates – with statistics like that, the power of video is hard to ignore.

Some further benefits include:

  • It is easy to distribute widely across various platforms
  • It is cost effective and continues to deliver your message with no additional costs
  • Builds brand awareness
  • Increases engagement with your audience and creates a buzz around your products and services
  • Drives qualified leads and easily converts into sales
  • Easy to measure the impact of your video campaigns

But I’m an author, how does this help me?

Even authors need to be up to date with marketing techniques!

Regardless of whether you are a business or what product or service you are selling, video marketing is a must if you want to be seen and make your mark.

Something that is gaining more ground as a powerful marketing tool for authors is book trailers. If you haven’t seen one before, you can check out an example that we have created here.

The film industry has been using trailers for decades as a way to inflame a viewer’s interest, but the concept also works perfectly for books, because after all – you are telling your reader a story.

Did you know, 90% of users say that product videos are helpful in the decision process?

A book trailer is more complicated than you’d think, as just like with film trailers it is more than just about the visuals. Your book trailer has to tell a story in a short amount of time and convey your books central concept, tone, style and intent.

Book trailers are a highly effective way of fostering a deeper connection between an author and its readers. Not only does video help build that know, like and trust factor with your reader, but viewers retain 95% of a message when they watch a video compared to only 10% when reading it in text.  Hubspot also revealed that a massive 80% of users recall a video ad they viewed in the past 30 days!

People don’t like to feel like they are being sold to. Instead, statistics show that 92% of customer want brands to make their ads feel like a story. By utilising a book trailer to market and promote your book not only can you hook your customers through storytelling, but you also humanise yourself as an author at the same time. A book trailer lets your audience quickly understand what your book is about while having the added benefit of entertaining them.

Did you know, readers are 64% more likely to purchase your book if they see a book trailer that effectively promotes your book? (Source: ComScore)

Top Tips for Creating an Awesome Book Trailer

  1. Make sure your content is excellent and the video isn’t just about the visuals
  2. Ensure your trailer has a hook, a premise, one main character featured, appropriate music and an intriguing and concise script.
  3. Make sure your book trailer is professional – a bad book trailer can have the opposite effect and cause negative repercussions for your book.
  4. Distribute your book trailer everywhere! The more platforms you promote and share your trailer on, the further your reach will be.
  5. Let Conscious Dreams Publishing do it for you!

Yes, that is right, as a brand new service for 2019, we are now offering a full book trailer package for our authors.

Our package offers you the chance to have a professionally shot and edited, high-quality trailer just like our example which you can see here.

If you’d like to find out more information about book trailers and the packages that we offer, email us at info@consciousdreamspublishing.com with the subject heading BOOK TRAILER and a member of our team will get back to you.  Be ahead of the crowd and help your book stand out this year!

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