International Women’s Day- Why Do We Need It?

“Why do you women have a day for yourselves?” “If we are living in an equal society why do you need it?”

These are just two of the many comments I hear from both men and women every time 8th March rolls around.

Did you know according to The Women’s Equality Party,  forty-five years after the Equal Pay Act, for every hour they work, women still earn just 81p of every pound earned by men?

Did you know that on the top 100 grossing films of 2017, women only represented:

  • 8% of directors
  • 10% of writers
  • 2% of cinematographers
  • 24% of producers
  • 14% of editors?

Even more shocking, 97% of programs had no women directors of photography, 85% had no women directors, 75% had no women editors, 74% had no women creators, 67% had no women writers, 23% had no women producers, 20% had no women executive producers. (

Don’t get me started on the percentage of women in Parliament and Executive roles. I think it is fair to acknowledge that whilst there has been some progression in gender inequality, there is still a lot of work to be done in terms of bridging that gap of inequality. If we are not present or active in major decisions that effect this world or even how society sees women creatively such as in Advertising, TV, Film and Marketing, then, we have no say in how we shape this world and the perception of women thus, we still live very much in a “man’s world.”


International Women’s Day, is not about Global Domination (tee hee) it is about recognising the achievements and efforts made by great women before us who paved the way to bridging that gap and reclaiming our voice and position in society. It is about acknowledging their journey and also taking a moment to appreciate the path that they paved and using that to inspire our own paths and ignite our own Power.

Long gone are the days where women had to protect their identity and adopt male pen names or pseudonyms to be taken seriously in the publishing world. Today, we use our own names loud and proud.  Conscious Dreams Publishing is so proud to have worked with so many incredible women with powerful and inspiring stories and are honoured to give them a platform to have their voices and stories shared and heard.

In saying this, here are my Top Five Inspiring Female Authors


Dr. Maya Angelou

“There is no greater agony than bearing an untold story inside of us”– Dr Maya Angelou

mayaThis is one of my favourite Maya Angelou quotes and one I frequently use in my talks. The late, great Dr Maya Angelou is one of my all time heroines. She, above anyone, knows the agony bearing an untold story inside creates. She became a selective mute for five years having endured trauma that would have broken many. I first heard of her after reading her first book, I Know Why the Caged Bird Sings at age 12. I will always remember the connection I felt as I read her experience of growing up in the Deep South, Akansas a city, sweltering in the heat of oppression and racism. It was reading this book that I first learnt of rape, lynchings, racist oppression and Civil Rights. She taught me that no matter what we go through in life, we ALL have the potential to gather our Strength and resilience and become greater than that which we experience. Upon reading I Rise, I admired her unapologetic defiance and pride and love for Self and since then, I read every single book she wrote from I Know Why the Caged Bird Sings to A Song Flung Up From Heaven. Dr Maya Angelou, I salute you!



Anne Frank

“Despite everything, I still believe that people are really good at heart”~ Anne Frank


These are just some of Anne Frank’s powerful words. Anne Frank is, to me, an absolute miracle. At such a tender young age, not only did she possess the wisdom of an Old Soul but a pure and innocent heart.

Born Annelise Marie Frank in Germany 1929, Jewish born, Anne Frank moved to Amsterdam aged 4 1/2. In 1940 during the Nazi Occupation, she lost her citizenship, became stateless and found herself trapped in Amsterdam unable to escape from the horrors of the Holocaust. In 1942, she, along with here family, went into hiding behind her father’s bookcase for two years. Here, she found her dairy given to her as a a birthday present and recorded her experiences, thoughts and feelings during this time in her life.  Anne Frank and her family were arrested by the Gestapo in 1944 and she and her sister were transported to  Bergen-Belsen then Auschwitz  concentration camp where they died 2 months later. Her diary, The Diary of Anne Frank, remains her legacy.

She understood the importance of gratitude when she wrote “dead people receive more flowers than living because regret is stronger than gratitude” and despite her awful circumstances believed in the beauty of this world “Look at all the beauty still left around you and be happy.” To still believe beauty still remains and that people are inherently good at heart is both inspiring and powerful beyond measure. Anne Frank, I salute you.


Malala Yousafzai

“One child, one teacher, one book can change the world.” ~Malala Yousafzai

malalaMalala is a force to be reckoned with. She is testament to the fact that we should never confuse age with courage. Born July 1997, Malala is a Pakistani Human Rights Activist and well known for advocacy for the education of women.

Born in Mingora, Khyber, Pakhtunkhwa, her family ran a chain of schools in the region and she was inspired by her father, Ziauddin’s humanitarian work. He promised Malala that she too would go to school and have access to education and treated equally in his home.

Growing up in Swat Valley, often called the “Switzerland of Asia,” Malala shares Ziauddin’s love of learning. She spends her childhood playing outside and exploring new worlds in books. However, in 2007, Taliban militants take control of Swat. They ban many things — like owning a television and playing music — and enforce harsh punishments, including public executions, for citizens who defy their orders. In December of 2008, the Taliban issues an edict banning girls from going to school. (

In 2009, she began writing a blog for BBC Urdu about her experiences living under the Taliban regime and feelings about her school closing down. she writes under the pseudonym Gul Makai to prevent the Taliban from discovering that she, a girl, is the author behind the blog and to protect her identity. After reading Malala’s blog for the BBC, The New York Times features Malala and Ziauddin in a short documentary about their life and fight to protect girls’ education in Swat.

However, the critical acclaim put her life in danger and she was later shot by a masked Taliban gunman who asked for her by name before shooting her in the neck, shoulder and head. Despite this, she survives and despite fear of retaliation she speaks out against injustice and publicly campaigns for girls to go to school. July 12th, 2012, was the day she first speak out publicly after her attack in Nov 2012, and this is now called “Malala Day”. In 2014, she was awarded a Nobel Peace Prize in recognition for her phenomenal work in campaigning against inequality and setting up schools for women affected by gender inequality and poverty all over the world! Malala Yousafzai, I salute you.

Today, I ask you who inspires you and why and how will you inspire others?


Daniella Blechner 


Crowdfunding – What is it and why it is useful?

You may have seen us mention Crowdfunding a lot recently at Conscious Dreams Publishing.  However, this isn’t something new to us. Daniella Blechner,  Founder of Conscious Dreams Publishing used crowdfunding to raise the money to publish her own first book – Mr Wrong.   From there, the idea for CDP was born and two years on, the business continues to thrive and has published over 28 books with plenty more on the horizon in 2018.

So what is crowdfunding?


In simple terms, crowdfunding (or crowdsourcing) is a way of raising finances for a project, by asking a large number of people for a small amount of money.  Together people invest in an opportunity, usually in exchange for equity, dedications or a certain number of the products for example.

The fundraising is predominantly done online and thanks to the continued rise of social media and the numerous platforms that individuals can utilise, the reach of campaigns can be enormous, especially when people share on their network.

Why do people use crowdfunding?

When you have a business idea or a project to fund, and you cannot finance this yourself, there are only really a few options available to you.

  • Bank or family loan
  • Investment
  • Crowdfunding

Options 1 and 2 can often come with lots of tricky clauses and you are then still financially liable for the sum you borrow. This can be a lot of pressure to put on yourself when your project is still an idea.

What are the benefits of crowdfunding? 

There are lots of benefits to crowdfunding which include:

  1. Lower financial risk

Crowdfunding allows you to raise the money you need without putting your personal life or belongings at risk.  If your idea does not work, people have understood that risk when investing and unlike a bank loan, you do not need to pay the money back.

  1. Giving you a platform and helping you to build an audience

When you use crowdfunding to raise funds for your product, you are simultaneously also building a community and support network around your idea.   If people have invested financially in your product, they are also going to have invested interest to see how it grows and develops once launched or on the market!

This community will be 100% behind you and want your product or idea to succeed and so will more often than not act as your virtual cheerleaders!  They also provide you with a sense of accountability, giving you the energy to ensure you reach your goals and achieve your dreams – after all, they believed in you right?

  1. Timeframes

Crowdfunding campaigns usually have a funding goal and your project will have a time limit.  When people see that you are up against a deadline, this urgency may help them make more spontaneous decisions to invest.  Once they have made that investment, they will then want to help you reach your goals so that they do not miss out on their rewards (depending on how you set up your campaign).  In all human nature, there is an underlying desire to succeed

feedback4. Feedback

When launching any product it is important to do your market research and gauge how much interest in your product there might be.  Your crowdfunding campaign allows you to do this – if people did not believe in the product, then they would not invest!  The success of your campaign will help you validate that your product or service is something that people are interested in.  You can also utilise the skills of your funders by asking for feedback and involving them in processes and choices you have to make.  It can be a lonely road as sole trader or entrepreneur, crowdfunding gives you access to a new team.

Where do I start?

Although crowdfunding is an excellent tool for some, it isn’t always suitable for all projects or ideas.

Also, a crowdfunding campaign can take a lot of work. Your campaign needs to be engaging, visually appealing, well thought through and promoted. It would be naïve to expect people to invest their hard-earned money into anything that looks or feels half-hearted.  If it looks like you couldn’t be bothered, why should they be?

As someone who has used crowdfunding herself, Daniella has excellent knowledge of what a successful campaign looks and feels like. In the years since her campaign and the launch of Conscious Dreams Publishing, Daniella has honed and developed her marketing and social networking skills, something critical to a successful campaign.

If you are thinking of setting up a campaign for your book or project and would like some support why not contact us and take advantage of a free 30 minute consultations?  You can book one here.

9781912551101Want to see an example of a crowdfunding campaign? Check out our author Ionut’s campaign currently running – he is asking for support to help bring his book LIVE.LOVE.DREAM alive.

You can read more about his campaign on our blog.

When learning about anything new, our best advice is to start with research! Here are some great starting points for you to find out more about crowdfunding and the different platforms you can use:

Will You Support Live Love Dream?

Hello everyone!,

Do you have a dream but you have put it on hold due to lack of finances? Don’t let it hold you back! A while ago i wrote about ways to raise money to support your dream and next week we have an insightful blog coming about how to crowdfund. Crowdfunding is an excellent and effective way to raise finances to fund your project, initiative, idea and, in this case, book. Not only die sit build your audience and bring awareness of your project or cause but it offers so much to the giver too. The contributor offers a donation in exchange for rewards. what could be better than that!

We are currently working with a talented young man who have an exceptional life story. It is humbling to hear how he turned his life around after facing homelessness, abandonment and living in an orphanage in Romania. He is now an Inspirational Speaker and Coach who has written a book called Live. Love. Dream. As soon as he came to us, we knew his book would be part of Conscious Dreams Publishing’s repertoire.  We are now halfway through the process, however he needs assistance with funding the publication, printing and distribution of his book. Now, I don’t want to tell you too much of his story as it is always better coming from the horse’s mouth. please watch his video a and check out his campaign below. It would be beautiful if you could contribute something or even share his campaign with his friends. we will make an effort to support you with any crowdfunding campaign you may do in return and, as we said, there are some awesome rewards! If you cannot contribute, there is another way you can help and all will be explained at the end of this blog.


Ionut’s Story


Support Ionut’s campaign

Project Aim: To inspire and empower people to Live. Love and Dream through sharing my personal journey of overcoming abandonment & homelessness at 14.

My name is Ionut Iulian. I came home one day at fourteen years old to find my sister crying in the kitchen.  Both our parents had left and they were never coming back. At ten,  I worked in agriculture and no longer went to school so we managed to survive with the little I made undetected by the authorities for three months before we were taken off to live in an orphanage. I felt abandoned and so alone. There were many points I wanted to give up, but there was a voice within me that transcended the all the  others and that was that I was not born to simply survive but o serve a greater purpose to others.  My debut book, Live. Love. Dream was written to serve those who may be living in doubt, who feel like giving up and for those who believe they have a greater purpose for their lives but don’t know where to start. I have everything I need in my toolbox to inspire and empower others to step into their greater purpose and conquer their mindset, however, I need your support to give birth to my book, Live.Love.Dream to do so.

About my Campaign

Live. Love. Dream is a powerful and inspirational true story that will transform people’s lives forever. By helping them to tap into their potential for becoming the best person they can be, my book will encourage them to love, to dream and to believe.  I would like to help equip people emotionally to get through difficult times. I have done this in my book Live.Love.Dream and I am here to ask you if you would like to help them too.

About Ionut

14f62aa8d0ddce299911bf31956af1948bc5691cMy life started with a difficult childhood living in a very poor family in Romania where I had to overcome adversity and many personal difficulties. I became an orphan at the age of just fourteen when my parents abandoned my sister and I.  As a result, I became financially and emotionally responsible for us both.  This was a lot for such a young person to cope with and the years that followed bought feelings of fear, rejection, low self-esteem, poverty and social integration. My life could have taken a number of directions at that point, easily following the path of poverty and alcoholism of my parents.

Although traumatic and confusing at the time, I now look back on these times as the foundations that helped shape my youth and form the man I am to write this book today.  Without the series of events that unfolded, I would never had met the people who mentored me and helped me realise my potential through encouragement, kindness and support.

As a result, I was able to change the course of my life and submerse myself in my education which bought its own opportunities of travel in Europe. My confidence increased, my ambition grew stronger and my reason for living became clear –to become someone who would help others, and be there for people that needed help and support like I had.

Today I work as a motivational coach transforming the life of others and helping them to see the potential in themselves and the others around them with a view to living a happier and more fulfilling life.

The aim of my book is to help people realise that they are in control of their own minds, and that each are very unique with unlimited potential just waiting to be realised. The key to unlocking that potential is through self-discovery, training our minds to think differently and overcome any life obstacles that we face in a positive and meaningful way.

Do you know who you really are? 

Are you a person of action?

 Are you the kind of person you want to be around, or have around you?

These challenging questions we are often too busy to really ask ourselves are all covered in the book along with many more chapters and topics discussing how you can understand and face your fears, understand yourself more, change your life and inspire others to do the same.


How will my money be used? 

I feel passionate about sharing my story with others and inspiring and supporting them to make positive changes to their lives so that they are more fulfilled, able to take control of the direction of their lives and create  success in their own right.  In order to publish and promote my book and share my story I need £2000.

The money will go towards:

  • Editing
  • Proof reading
  • Typesetting
  • Design
  • PR and Marketing
  • Publishing
  • Distribution
  • 10% of the funds will also go to a Romanian Orphanage – a cause very close to my heart as I spent a great deal of my childhood living in one.

What will I get for my money?

In exchange for your generosity, all contributors will receive rewards based on your donations from one dedication on my book to up to 3 months coaching programme.

But why should I donate?

I am passionate about the work that I do and I want to share my message with others to help them through difficult, dark and lonely times. Live.Love.Dream is a book that shows people that no matter how dark days can be, there is always light to be found. It is whether we are open to receiving the light that is the key.   I KNOW I can help change people’s lives and help them overcome adversity because I have done it myself.

If I am able to publish Live. Love. Dream I can help equip people with the tools they need and inspire them to overcome adversity and difficulties that they face. By doing so we can help the world to become a better and kinder place to live, spreading peace, love and harmony. YOU could be a part of that.  TOGETHER we could offer this support to people who need it.  You can donate as little as £1 and as much as you like. Every little helps!

What makes me qualified to motivate others?

  • Lived through and overcame years of personal adversity and challenges
  • Currently work as a motivational coach supporting people in transforming and living happier lives
  • I design bespoke and personalised coaching plans for individuals to help them overcome their own challenges
  • I am passionate about working with and inspiring young adults to achieve great results in life

I can’t afford it right now, how else can I help?

The aim is to get this campaign to reach as many people and raise awareness about this book so we can help as many people as we can so every share helps, every tweet and every shout out. Please share this with your network and spread the word. Collectively we can all play a part in transforming the life of another. Be that change 🙂



Please do support Ionut’s crowdfunding campaign by contributing to and sharing the link 


Another way you can help is by pledging a  share on social media. All you have to do is pledge here to agree fora message to go out on your behalf telling people about the campaign. It couldn’t be easier. Please click below here to pledge. It’s FREE!


Pledge my support


All thanks to you in advance for your kindness and support may it rebound ten-fold back to you! We will keep you all updated and, of course, you will be invited to the launch!

Have and remember, if you have a dream, don’t ever let finances hold you back!




Ionut and DB
Ionut Iulian and Daniella Blechner (Founder of Conscious Dreams Publishing)

Interview with Zoe Bennett Author of Networking Personified

Here at Conscious Dreams Publishing we love working with our authors.  Each author brings their own set of skills and expertise with them, and we love to help them achieve their dream of publishing their books.

2017 was such a successful year that we wanted to showcase some of our authors and their books and give you an insiders look into how their book was born, and how Conscious Dreams Publishing worked with them to help them bring their book to life.

We are going to start off with Zoe Bennett, author of Networking Personified. Networking Personified is a fantastic guide to the world of networking and will help you know your USP from your elevator pitch and help you develop the skills you need to make valuable connections that will help you develop your business.  This isn’t just another manual, this book is a journey; a journey to finding the inner, assertive, assured and more confident you.

23559454_10157604013339988_2097395995811035808_nWho is Zoe Bennett?

Zoe Bennett is the author of Networking Personified, the first in a series of books Zoe plans to write discussing the world of business and the key skills needed by the modern day business person.  Released in November 2017, Networking Personified got to Number 3 in the Business Life category on Amazon nestled along with a TED talks publication, a hugely famous and well established brand!

Zoe owns a Personal Development Training Company and is also an International Inspirational Speaker known as the ‘Motivational Queen’. Zoe believes that ‘through adversity breeds success’ and after going through a traumatic time in her own life, including the tragic loss of her father, wants to share her message. That message is that when life overwhelms you and you cannot see a way of succeeding, you can find the inner motivation, strength and strategy to ensure you are successful even through the toughest times.

In this blog we will be finding out a bit more about Zoe, her book and also all about her journey with Conscious Dreams Publishing!  Thanks to Zoe for taking the time to answer our questions!


Zoe, tell us about how you came to find out about Conscious Dreams Publishing?

It was as simple as a Facebook friend tagged me into one of Daniella Blechner’s Facebook Lives!

How far along were you with your book at this point?

I had already written Networking Personified at that point, in fact I had written it a year previously! I finished the book in summer 2016. The book only took 2 weeks to write, but the year following had been spent editing and getting things just right.

That was quick!

I knew I wanted to write a book. Everyone expected me to write a book about my life. It didn’t make sense for me to write about my life unless you know where I come from, the people that created who I am.  The series of books I hope to write will build that story, and then hopefully I will write the story of my life. There is a build up to everything and I want to map things out so people understand where I come from and see how I have worked to get to where I am, that I haven’t just appeared overnight.

What drew you to work with Conscious Dreams Publishing and Daniella Blechner?

When I saw Danni on her Facebook Live she looked like she had an honest face. Anyone that knows me knows that I only work with people, and associate myself with people, that are honest.  I just had a good feeling about her. Some people you meet try and hold information close to their chest, they don’t give much away.  Danni was so generous with the information she was offering, giving such good value, that I knew if she had that much to give for free, she had a lot more to give later on.

What Conscious Dreams Publishing Service did you use?

I knew exactly what I needed from Danni, it was just a case of telling her my brief and seeing if she could do it. I am so busy, I just didn’t have the time to do the online inputting of the book and the formal bits. I could have done it, but it was a case of I had a lot of other projects on and I needed to utilise my time elsewhere.  The work I needed doing with the book utilising Daniella’s skill set and expertise, it made sense to outsource it to her. It is all about good time management skills!

Zoe Book launch 2What was the most valuable support that Conscious Dreams Publishing and the experience of working with Daniella gave you?

The most valuable support was that I knew it was in safe hands. I knew that once I handed things over there wouldn’t be a lot of back and forth, to and fro. We were very honest of what we expected of each other and there were no blurred lines whatsoever.

I was hugely impressed with Daniella and her quality.  She expressed to me that everything she does, she wants to make sure is excellent quality.  It gave me reassurance that she felt my book fell into that category! Obviously you write your book and you think it is good, but it was nice to know that she felt the quality was there and that she would take on the project and work with me.

Danni just ‘got’ the business side of things.  Some people pretend to be genuine and some people are.

“If you walked into a bookshop and there was a genuine person shelf, that’s where you would find Daniella”.

What or who inspires you to write?

My inspiration comes from my father, he was the King of networking. I am pretty sure he invented networking!  People would gravitate towards my father, hang on what he had to say and it was like poetry in motion to watch.  My dad taught me about business and how to build relationships. He inspires me in all that I do.

Now a word from Daniella Blechner, Book Journey Mentor and Founder of Conscious Dreams Publishing about working with Zoe.

Daniella, you are quite specific about the people you work with and projects you take on, what drew you to work with Zoe?

What drew me to Zoe AKA The Motivational Queen was her infectious energy.  I love to see people full of passion and driven by real sense of purpose and this is exactly how I would describe Zoe. When she contacted me telling me she wanted to publish her book, I felt the drive in her voice.  I love that her book, “Networking Personified” is not just a guide to networking but that she focuses on the importance of connection and relationship building as opposed to business card collecting. I love that she is passionate about teaching people the importance of offering value to others and giving first as opposed to taking what you can get from networking opportunities. I think connection is a value that can often get missed and I really honour that in Zoe.

Having attended Zoe’s book launch in October, I had a chance to see first-hand how much she is loved and how much of a connector she really is. Zoe builds bridges between people, she connects people and despite being such a busy woman, she always has time for people. I later learnt that this is an attribute instilled in her by her late father who was very much a connector too and taught Zoe the importance of community and working together. I admire that in Zoe and know that her book can help many others who are unsure as to how to act in what can be the daunting world of networking.

What did you enjoy most about working with Zoe?

What I loved about working with Zoe is that she, like me is no no-nonsense. We both had the attitude of “let’s get this done” and things were seamless in that process. Zoe is intent on getting things done properly and was prepared to take our advice and expertise and invest in having a book of quality which meant taking on board editorial advice and being realistic with time frames.

Zoe was swift to respond to us which is key as communication and meeting deadlines is a two way street in the publishing process.  I also loved Zoe’s humour and focus; it’s great to work with someone who knows exactly what they want and has humour to boot! As I got to know Zoe more, having attended her book launch I resonated with her desire to empower and motivate people to overcome adversity through having overcome some of her own traumatic challenges in her own life. After tragically losing her father, who was murdered, Zoe remains strong in her conviction to help other people and use her energy to make a difference to other’s lives. She is strong and resilient and my type of woman!

I wish Zoe all the best with her book Networking Personified. She has worked very hard on creating a book that can transform the way you network forever!

This blog was written by Conscious Dreams Publishing Virtual Assistant Claire Lockey, you can check our her website here




It was a cold wet November morning, and as I walked nervously through the beautifully crafted doors, seated in a warm dimly lit room, with books stacked ceiling high were a few women in conversation sipping tea. I was motioned over and greeted with warm hugs – Relief, they all seemed really nice! These were the women I would be spending the next six Saturday mornings with on the Power Of Your Story Course.

Danni Blechner is the founder of Conscious Dreams Publishing and started the Power Of Your Story course a year ago, to help aspiring female writers and walk them through their book journey – from putting words on paper – to planning their book launch.


Danni is an amazing woman of integrity and an author herself, so she was able to articulate the writing journey through her own lived experience; including all of the pitfalls, but reassuringly she armed us with some great tips that would lessen what was inevitably going to be, at times, a bumpy ride.

I’d enrolled on a course that would help me to shape, develop and nurture the story that I had in me, but after the first session there was a serendipity moment (the first of many), the story I had started to write and believed was the one to be written into a book, was not the one that needed to be shared.

An experience that had haunted my childhood was what would now become a book that would encourage women to change the course of their lives, by making better choices – this was the book I decided to write after the first POYS session, and this was just the beginning of my Power Of Your Story journey and every week was further validation that my ‘new’ story was going to be a powerful and compelling one.

If you have a book in you that you want to write, I would highly recommend this course. What it isn’t is a creative writing course that talks AT YOU about language, idea, structure, trope, tonality, character development, perspective and prose – rather it helps you to recognise Your own language, how you will articulate your story to people and draws out the narrative you (perhaps) didn’t realise you had. Power Of Your Story was for me a hybrid of self-healing coupled with the process of publishing in a safe supported environment, that encourages your creativity to flow independently

Each class we were introduced to a new expert in their field, from an accomplished PR lady to respected editors and an amazing social media entrepreneur who all gave us nuggets of information. However, for me the most valuable take away from the course was the formidable women I met, being in a room every week with these women inspired me so much and I often felt encouraged and determined to write just from their energy alone.


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After 6 weeks of learning so much about the publishing world and interacting with a group of other writers I was sad when it came to an end, but following the course you are paired with a 90 day accountability partner, which again is a great idea, as often after such an intense course you could be left feeling like ‘What Now?!’ But your partner is there to support you through what can be a solitude journey.

Checking in with your partner is advised and this is the stage that I’m currently at – and yes, my partner was the person I had my ‘eye on’ from the beginning. To be honest, I think we all knew who our partners would be.

I can’t recommend The Power Of Your Story enough, wherever you are in your writing journey, this course will draw something surprising out of you. You will learn the more specific elements of publishing, you will garner lots of ideas and tips on your writing and you will have lots of fun. On top of this is the network of ‘ready-made’ cheerleaders you’ll gain. These are the women you’ll need around whilst you complete your powerful story.

Happy Storytelling x



A testimony from the beautiful Tracey Primus and soon to be author of “Beautiful; Thinking.” 


Beautiful Thinking is a heartwarming and compelling story of Domestic Abuse from the eyes of a child. Spanning 40 years this story explores the relationship between mother and daughter and allowing the reader to understand perspectives from both views.



Past, Present and Future of the Ebook

The concept of storing text digitally has been around since the 1970s when Michael Hart reasoned that “the greatest value of a computer should not be merely computing, but also storing material, retrieving it and searching for knowledge kept in libraries”.  The first book to ever be stored electronically was The Declaration of Independence and quickly the concept of storing information in this way picked up and large scale dissemination began. Some say the first e-book was the thriller ‘Host’ by Peter James published in 1993 on two floppy disks. It seems when trying to find out the answer, it very much depends on what your definition of an e-book actually is.

Initially e-books covered more specialist areas such as technical manuals and manufacturing techniques and were designed to be shared between experts in their field. As the market became more fragmented e-books became more widely available which leads us to today where over 3,000,000 e-books are downloaded every month.  Quite a journey!

Who are e-books most attractive to?

Like anything, e-books are more popular with some groups than others and also go through periods of growth and decline. For example in 2011, only 25% of users aged 18-29 read an e-book, this increased to 47% in 2014. This is the highest percentage of any age group, so when thinking about your audience, then this is a good one to focus on. It may be worth bearing in mind however that they are one of the most inconsistent groups in terms of figures fluctuating.   The reasons for this perhaps that this age group are the most liable to follow trends and switch their alliance more easily.

It would be right to assume (according to experts) that this is a high number due to the amount of devices this age group has access to (and is confident in using!) With access to these devices the millennial generation are able to take advantage of the low prices and amazing selection of e-books.

Between 2011-2012 the 30-49 age group jumped from 25% of them having read an e-book to 41% and this number has only increased by 1% in the 5 years since.   The relatively static nature of the figure would indicate that this age group are most consistent in their reading habits opposed to the younger generation whose figures have jumped higher, but are more likely to fall back down over the next few years.

It may not come as a surprise that in 2011 only 19% of the 50-64 age group have read an e-book. Although it is still worth taking them into consideration in your marketing plans because it is increasing at a steady pace jumping to 35% in 2014.  One age group yet to fully embrace the e-book, and being the only group to decline since 2014 is the 65+group. This could be due to a couple of reasons, one being that there aren’t as many books of interest to them and the other being that a large proportion of this age group have not adopted technology unlike their younger counterparts.

Happy Liberation Day!

Does the topic matter?

Again the popularity of certain genres of e-books go through trends dependant on what is popular, what is happening in the world and who and what is ‘in’.  This can change as often and as unpredictability as the British weather! (We are fickle beings you know!).

The most popular topic for an e-book is fiction, and within this romantic fiction. The graph below from Nielsons shows that between 2013-2016 fiction stayed at around 50% of the e-book share of purchases. Other popular topics include education textbooks, technical manuals and ‘how to’ e-books.

There are some genres however that just lend themselves more to print than a digital format. In busy lives with very little ‘spare time’ digital products are convenient, quick and easy to access and more importantly instant in our increasing demands and expectations.  But the nostalgia of reading a book to your child before bedtime, or leafing through a cookbook handed down the generations of your family your grandmother’s pencil notes still in the columns, just cannot be replaced.

As the diagram below shows children’s literature remains (by a substantial amount) the most unpopular genre in a digital format, closely followed by non-fiction. “People prefer to give, or read, children’s books like Harry Potter titles in print, and healthy cooking titles and biographies sell very well in print compared to e-book format” agrees Lotinga.

Ebook Share of book purchase
Source: Nielson Books & Consumers UK

The future of the e-book

Depending on what you read and where, there are some that say the e-book is on the decline.  This is a pretty generalised statement and many making it are not really providing the full picture. It can be very difficult to get an accurate picture of where e-books sit in the market due to the amount of formats available and factors to consider (what constitutes an e-book, how does the e-book need to be downloaded to count, how are e-books without ISBNs tracked, so on and so forth).

What does make sense however is that the busy lives people lead, the continuing rise of online purchasing and the growth of the population being technology literature is that the e-book industry is here to stay. state “By 2018, e-book sales are forecast to account for about a quarter of global book sales. Consumer e-books alone are projected to generate nearly 20 billion U.S. dollars in revenue by 2018.”

What is also clear is that the e-book market share has drifted significantly towards “non-traditional~ publishers as evidenced by this chart produced by Nielsen.

Market Share by Major Publisher Categories
Source: Nielson Books & Consumers

The end, or just the beginning?

In conclusion e-books are still extremely popular and an excellent platforms for starting out as an author.  They allow you to acquire an audience, explore your writing and these day are easy to publish.  E-books are quick to access, easy to accommodate and easily portable all attractive features when considering their benefits.  As with all things in life technology isn’t going to go away and as new generations are born old traditions will be lost.  Who knows where the next 50 years could take the e-book, perhaps it will be replaced altogether with something newer and more attractive, but for now, it’s here to stay.

First they said CDs were no match for vinyl. Then they said MP3s were no match for CDs. Now they say streaming music services are no match for MP3s. They’re only happy looking in the rear-view mirror.” Charlie Brooker.

The Journey of a Self-Published Author

Like in many aspects of life, each self-published author’s journey will be different. We all start in different places, have access to different support, and approach things in different ways. Another point to consider is that we are all invested differently in the books that we publish- all of us emotionally, some of us financially- and this will surely impact on the journey that we take.

However, the same types of questions will be running through your head and being furiously typed into google:

  • ‘How many books does the average self-published author sell?’
  • ‘How many self-published authors are successful?

Well, these questions are hard to answer, and they very much depend on each individual’s perception of what success looks like.

Let me give you an example.

Our first indie author may publish their book and expect to sell 1000 copies in their first week, but instead they sell 100. They might view this as a total failure and therefore unsuccessful.

Our second indie author may publish their book and expect to sell 10 copies in their first week but in fact sell 50, a huge success in their eyes – see my point?

The first question I would ask  you to consider is what do YOU view as successful?

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 As one of our recent blogs, Top Five Most Successful Published Authors, which looks at some of the most successful self-published authors over the years, tells you the definition of success varies according to different individuals and needs.  But how many books on average does an indie author sell?


Again, this question is a hard one to answer and there does not seem to be a consistent (or accurate) answer to give.

Various figures are thrown around as to what an average might look like with popular estimates being between 300 and 700 in their lifetime.  Factors to consider in these figures (which perhaps we should take with a pinch of salt) include:

  • What do self-published figures include?
  • Is this online sales only or also tracking sales made at conferences, events, book signings, friends and family?
  • Are publications, leaflets and shorter publications included in this?

Instead, let’s look at some facts and figures we do know (some findings from a 2014 survey by the Guardian):

  • Readers prefer longer e-books, with bestselling books tending to be over 100,000 words
  • Books as part of a series, outsell standalone books
  • Between $2.99 and $3.99 is currently the sweet spots for most e-book bestsellers

In general authors who price their books modestly earn more. $0.99 isn’t going to get you very far very quickly.

  • Romantic authors earned 170% more than their peers, while authors in other genres fared much worse with literacy fiction coming into last place
  • Typically female authors with education and in their early 40s are the top earners when it comes to self-publishing
  • Self-publishers who received help (editing, proof reading, mentors) made 13% more than average

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The challenges self-published authors face

There are lots of hurdles and challenges to navigate as a self-published author, perhaps the main and most difficult one being yourself. Most self-published authors at some point or another will struggle with the feelings of not being good enough.

It is important to overcome these feelings and ensure you have the right support network in place to guide you through your journey. Knowing that you want to share your story or write your book is one thing, knowing how to go about this and the processes involved is another. It is therefore important that you source the right kind of support, mentoring and guidance to help you each step of the way.

Other issues faced include not knowing how and where to promote your book. In a world where social media is one of the most effective sales platform, if you aren’t 100% confident in your skills you could get left behind.


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So what can I do to be successful?

Whatever your version of success looks like, it seems there are some common factors that will help you along the way. Combined with some of John Kremer’s ideas (author of 1001 Ways to Market Your Books) we have helpfully listed some for you:

1. Create a good book – Simple!

2. Create lots of good books – Books in a series perform better than single publications and authors do not make a living on one or two books

3. Price your book for the market

4. Promote, promote, promote – to everyone and everywhere

5. Go social – embrace social media, use Facebook ads, use twitter

6. Create a podcast, video channel or both. Do something weekly and build an audience

7. Consider how you may be able to get into retailers (check out this blog which discusses this in more detail)

Keeping it real

With self-publishing figure steadily increasing year on year and print sales falling, the there has never been a better time to take that leap of faith – the window of opportunity is open to you. Steve Bohme, research director at Nielsen Book said “Self-publishing is absolutely still booming, You can see print books down, and ebooks as a whole up – but a lot of that is driven by self-publishing, which has a much higher growth rate.

It is important, however, to set yourself small and incremental targets with your progress and success and manage your expectations wisely. Like anything else, being an author requires you to build your brand and your customer base. In an article by The Guardian, Steve also stated “As authors are becoming more established, they get followings, just like mainstream authors, so the self-published market is becoming more like the traditionally published market.”

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers said “If you expect immediate results, you’re likely to be one of the many authors who get discouraged and give up prematurely”. So to conclude, remember that success is individual, it stems from having a clear “why”, purpose and vision and that whatever it is that you are writing, be passionate about it. The book you are writing is not merely a book or product to sell, it is an experience; it is an expression of your passion. Daniella Blechner, Founder of Conscious Dreams Publishing says, “It is not the product that is valued the most but the experience it creates.”


Image result for roald dahl I began to realize success


 Written by our lovely Claire Lockey from the Conscious Dreams Publishing Team. She is an amazing VA and budding author. Do check out her blog Claire Lockey’s Blog 

Self-Published Authors: How to Get into Retailers

Nearly all authors dream of seeing their work on a bookshelf. The order and satisfaction of seeing piles of your novels with crisp, uniform jackets waiting to be chosen and taken home is exhilarating.  Most of us passionate about writing feel nostalgic about bookshops, consider them a safe haven, an escape from the real world. To have your book be part of that, on any shelf, is something special indeed.


“Jake went in, aware that he had, for the first time in three weeks, opened a door without hoping madly to find another world on the other side. A bell jingled overhead. The mild, spicy smell of old books hit him, and the smell was somehow like coming home.” 
Stephen KingThe Waste Lands


But just how easy is it to get your book into a retailer?  You’ve written a book, surely the hardest part is done now? Unfortunately, writing is only half the battle.

The first thing to consider when thinking about getting into retailers is how informed are your ideas surrounding this?  Should you measure your success on whether your book is stocked in shops?  In a changing world where increasingly an online presence is considered the key to success, perhaps not.

Mike Shatzkin summarises the point nicely in his blog ‘The future of bookstores is the key to understanding the future of publishing. “Publishers are going to have to think about how they maintain their appeal to authors if putting printed books in stores becomes a less important component of the overall equation.  We are already seeing big publishers quietly moving away from publishing books that haven’t demonstrated their ability to sell as ebooks: illustrated books, travel books, reference books. That implies an expectation that the online component — particularly the ebook segment of it — has already changed the marketplace or certainly will soon”

Just because you are self-published, this doesn’t mean you can’t get your books into shops. Granted, this may be easier as a traditionally published author, however, being traditionally published doesn’t carry all the advantages.


Even if a book is successful, an author with a publishing deal is unlikely to receive or make huge amounts of money.  In addition, most published authors will have an agent who will take a further 10-20% of their earnings. Advantages, however, are that initial investments are made by the publisher so authors don’t have to front the costs of editorial services, cover designs or promotion.

With self-publishing, authors have to invest in themselves as there is no money upfront. This does mean that when you do start making sales, payment is regular and you do not have to wait for money earned to be received.  You are also more in control of your sales as you will have ongoing access to real-time figures.  It can be difficult under traditional publishers to keep abreast of how much you have earned in royalties, and then who knows how long you will have to wait to receive this.

Obviously, with the backing of a traditional publishing deal comes the added support and expertise in marketing and publicity.  Although, with the number of books being bought online increasing year on year, the shop window for self-publishers is growing!


Image result for book shops

If getting your book into retailers IS your ambition, then there are some key points to follow to help you along:

  • In order to sell your book, it needs to have an ISBN and a barcode. You can find out more information about ISBNs here:  You can also get free barcodes here:
  • In order for shops to sell your book, you need to know how they buy their books. List your book in print – the main directory that booksellers order their books through.
  • Get your book stocked in a UK based distributor such as Ingramspark who distribute your book amongst 39’000 online retailers
  • Having an ISBN makes your book available for libraries, booksellers and retailers to buy
  • Ensure that you have a Nielsen Title Editor account and that your book data is logged. This enables booksellers to order physical copies of your books and stock

“Not all marketing people are writers, but all writers must learn to be marketers” – Joanne Kraft

In order to make your book known, you need to market it in every way possible.  Create professional marketing materials, create a marketing plan and learn how to use social media!  Ways to market your book could include:

  • Sending press releases to newspapers, magazines and newsletters
  • Utilise local media – newspapers, local magazines, blogs, notice boards, church groups – the list is endless
  • Give some copies away and ask for feedback or reviews
  • Announcing your book by requesting book reviews, offering to write articles, making yourself available for interviews and locating appropriate columns and magazines

The best form of advertising is word of mouth, and it is free.  Talk about your book everywhere by arranging speaking events, talking to groups, clubs, attending conferences and networking events.


In order to have the best chance of getting your book into independent stores, it is important to consider your approach.  Turning up on a bookstore’s doorstep unannounced and clutching a spiral bound copy of your book hoping to speak to a manager just isn’t going to cut it.

Do your research and find out who you need to contact. Check out their website; they may even have guidance as to how to go about approaching them. One example of this is Jarrold’s of Norwich who helpfully have an excellent set of instructions. These are well worth a read as they include some excellent tips and points to consider:  

When Daniella, The Founder of Conscious Dreams Publishing, went about getting her book into retailers she went about it the traditional way. She sent an application form to Waterstones Head Office with a copy of her book and had it returned with a rejection. However, having realised that establishing relationships is key, she contacted her local Waterstones bookshops to organise author talks. Forming relationships with events managers is key as they will be the ones who will give you the green light to hold events and book signings. Having a following is important too as once you can prove that you have an audience and are willing to do the marketing yourself, they will feel far more confident when booking you for an event. The worst thing would be to organise a book signing that sees you, the author, seating looking lonesome at a table by the door desperately trying to sell books to anyone who passes you buy. Create interest, establish an audience and get people to book the event in advance!

Having formed a relationship with the events manager at her local Waterstones, she secured a book signing event and author talk in which the bookstore also bought 50 copies of her book Mr Wrong and, to her surprise, the cherry on top was that it appeared in the front window of Croydon Waterstones on Valentine’s Day. What more can a new author want? Relationships are key.





An Advanced Information Sheet is a one page CV of your book. It should contain all the necessary data linked to your book so that retailers can easily locate your book on the database and order. The AI normally gives basic bibliographic details, key selling points, a blurb, cover image, brief author information and (not least) ordering/availability details.  Here is a great article about how to create an effective Advanced Information Sheet and why self-published authors should have one. Read here



Getting your book into retailers seems to be reliant on a number of factors coming together at the same time.  The process is certainly one that will take time and research, dedication and hard work on your part, but something ultimately that is achievable, for some.

It is important however to remain focused on a couple of things.  The first being that the booksellers are not your customers, your readers are.  It can become all too easy when chasing the dream of getting into retailers to forget why you wrote your book in the first place.  Focus your energies on reaching your audience, sharing your story and pleasing your readers, everything else should come second.

A fantastic article well worth a read by Suw Charman-Anderson, a self-published author herself, summarise this point nicely – “Booksellers are distributors, rather than end customers, and while booksellers are an important link in the supply chain, it does seem a bit odd to focus your marketing and processes on serving a distributor to the exclusion of the people who buy your product.” (You can read the full article here:

Written by Claire Lockey and Daniella Blechner from Conscious Dreams Publishing.


Top Five Successful Self-Published Authors

Successful Self-Published Authors

The definition of success is ‘the accomplishment of an aim or purpose’, so if your aim is, or was to publish a book, and you do so, then you consider yourself successful, don’t you?

In the world of self-publishing, there have been some extremely successful authors. It seems, however, that success can be measured in a range of ways.  Success may be selling the largest volume of books worldwide.  To some, success comes in the form of money.  Some authors view success as their novels being made into a series, the satisfaction that people are connecting with their story line and characters, so much so that they want to read about them again and again.  In our modern world where success is often measured by television and media exposure, one might say that you have made it as an author when your book is adapted into a film. For others, they cannot think of anything worse and their only desire is to see their lovingly crafted words on the paper page. As an author, you may feel that success is measured by the achievements of the words, for some, exposure for themselves as individuals is what they seek.

Over the last two decades, indie authors have achieved all of this which shows that with hard work, talent, dedication and a sprinkling of luck, self-published authors can achieve the levels of success they desire.

Here are some of the most notably successful indie authors:

James Redfield, author of The Celestine Prophecy was a former therapist of abused adolescents.  He published his first book in 1993 and sold 100,000 copies from the trunk of his Honda before Warner Books agreed to publish it.

Redfield went on to sell over 20 million copies of his book and spent 165 weeks on the New York Times Best Seller list.  Not only this, his book has been adapted into a film with three sequels.


If money is your aim, Amanda Hocking author of the My Blood series and Trylle Trilogy was the first self-published novelist to make over $2 million publishing only e-books.   At the time, she had sold over a million copies of her nine books, and was averaging 9000 book sales a day.   Hocking then went on to sign a conventional publishing contract in 2011 valued at a further $2 million including a four book YA paranormal series called Watersong.



Some author’s dream is to reach as many people as possible with their writing and Lisa Genova was certainly successful in this.  A trained neuroscientist whose debut novel, Still Alice, is about a women with an early form of Alzheimer’s spent over 40 weeks on the New York Times bestseller list and has been translated into a phenomenal 25 different languages.  Still Alice has also adapted into an Academy Award winning film starring Kristen Stewart, Alec Baldwin and Julianne Moore.


As you can see, there have been quite a few self-published books adapted into films, none more well-known however than E.L James50 Shades of Grey trilogy.  A lot of people don’t know that the trilogy started out as fan fiction of the Twilight series and then later developed into the erotic trilogy we know today.  The self-published book quickly spread being dubbed as ‘mummy porn’, its popularity perhaps due to its escape into an exciting and forbidden world of desire and intrigue.  Soon after the books had become a worldwide sensation with a movie adaptation on the way.  This example is an interesting one, as many have criticised the quality of the writing, however there is no denying that if your novel is something people want to read, you have the opportunity to do magnificent things.


Our final example shows how sometimes the focus can be more on the individual, than the actual writing itself and this is very much down to the personality of the author behind it.  David Chilton published his book of financial planning advice in 1989 out of his own basement. The book still remains today one of Canada’s best-selling books of all time. The easy to follow style of the book made it accessible and appealing to millions and in 2008 Chilton wrote the sequel The Wealthy Barber Returns.  Chilton not only found success in his book, but as a result of his down to earth tone and supportive nature found success as a celebrity and he is now one of the dragons starting on CBC’s Dragon’s Den.


But what should I write about to be a successful self-published author?

Hopefully, by now, you will see that all self-published authors are different.  Their journeys are different, as are their levels and measures of success. There is no magic equation to write the perfect novel as a self-published author, no guaranteed key to success.

All the authors we talk about in this blog have written about different topics, and all of them have found success in one way or another.  Some of the authors wrote about their jobs, giving their writing a sense of depth and expertise. Sci-fi and fantasy is another popular choice allowing authors to let their imaginations run wild and creating alternate worlds and mythical beings that perhaps they have carried with them for years.  Many self-published authors write fiction, getting lost in creating new characters and blending their life experiences into the authors own.

How did they start?

All self-published authors will begin at different points and their self-publishing journey will take different paths. They will have all started in the same place though – with an idea.  How that idea is brought to life is up to you! You can see that some of our successful authors spent years building their novels and selling them out of the trunks of their car for example. Others rose to fame very quickly, their novel catching like wildfire and becoming an overnight sensation.  The point is however, all of them started somewhere.  If you are unsure of where to start, why not book a free consultation to talk things through?

To start your journey and talk thong through book your free consultation here:

Book my consultation

Putting things in perspective

For the point of this blog, we have highlighted some of the MOST successful self-published authors in the last twenty years. It is important to remember however, that each year there are hundreds of thousands self-published novels produced. In 2015 Bowker Self-Publishing Report shows that 727,125 ISBNs were assigned to self-published titles.  Success to this level is like anything, in the minority.  This doesn’t mean to say  that it is not attainable, or that you shouldn’t try.  It is about putting things into perspective.  The first thing to do is to manage your own expectations and consider what YOU consider successful. What is important to you?  I am sure none of the self-published authors we discuss today started out thinking that they would reach these levels of success.

A parting note is to remember “Success is not the key to happiness.  Happiness is the key to success.  If you love what you are doing, you will be successful.” Albert Schweitzer.


Written by our lovely Claire Lockey from the Conscious Dreams Publishing Team. She is an amazing VA and budding author. Do check out her blog Claire Lockey’s Blog 


















8 Top Tips to Getting Your Book in the Press

1. Find out the name of the person you are contacting!

Press get 100s of emails a day promoting organisations, events, products, authors, movers and shakers so it’s important to get noticed. People will always respond to a personal touch rather than a blanket email entitled “Dear Sir/ Madam” or “Hi!”

2. Find out what that person and brand like.

You want the person to be interested in you and your product so it is vital to show interest in them. What attracted you to choosing The Voice over The Daily Mail. Was there an article in there that interested you? Do you or your book have anything in common with the person you are writing to? Mention it. Example: “As a lover of bikes, I thought you might be interested in my book XXX. The lead character rides a Ducati Monster!”

3. Write an innovative email title

Instead of writing a blanket email entitled (NAME OF BOOK in NAME OF MAGAZINE/NEWSPAPER etc.), use your research to find out more about the person and brand. To mark the end of 2015, I had a full page spread interview featuring my book Mr. Wrong. How did I do it? I found an article in The Mail Online based on relationships and I entitled it Re: Jo, I loved your article Why Men Cheat.I went on to tell her about my book and I received an instant reply. This approach has worked far better than Mr. Wrong in The Daily Mail.

4. Three Things: Who. What. Why.

Send three short paragraphs that succinctly answer these three questions. 1. Who You Are. 2. What You Do 3. Why People Should Care. You have a short space of time to get across who you are and what your “noble intention” is. Connect to the person you are writing to. How can your book assist, contribute and add value to others in a way that similar products cannot. What makes your book different? Send three short paragraphs that succinctly answer these three questions. 1. Who You Are. 2. What You Do 3. Why People Should Care. You have a short space of time to get across who you are and what your “noble intention” is. Connect to the person you are writing to. How can your book assist, contribute and add value to others in a way that similar products cannot. What makes your book different?

5. Press Release

A press release is an official statement issued to newspapers giving information on a particular matter.  In this case…your book? If you chose to sign up with a PR company they will write you a professional Press Release and send it to contacts in their media database. They will be responsible for scheduling interviews, meetings and getting you features for radio, magazines, TV, newspapers and blogs. Alternatively, if you are on a budget or if you prefer, you can do your own PR with the database you have and sourcing contacts through networking and research. Some people say that Press Releases are outdated and that the press now prefer a more personal approach, however, my belief is that it is good to have as it is a professional CV for your book.

6. Attachments

Remember to send attachments such as author headshot, bio, cover of the book, press release and a PDF copy of the book for them to read.

7. Have Hope and Follow Up

Now that you’ve fired off your emails, be patient and wait for a reply. Whilst waiting, have hope and faith that what you have to offer is of value and that the media you have contacted can benefit from what you have to offer on their show/magazine/paper, etc. Remember though, that they receive 100s of requests a day so it is important to follow up.  polite email such as,

Dear Joanna Blogs, I hope you are well. I recently contacted you in regards to my book Mr Wrong. Have you had a chance to read it yet? I would love for you to consider featuring Mr. Wrong (the book, not the man!) on your show.

Have a great day


8. Contact Details

Remember to attach your contact details under your signature such as phone number, blog and website and if you wish, any nominations for awards you have received. It just gives an extra bit of information on you and allows the recipient to follow you on Social Media and check out your links!

For more on our services or to purchase a copy of The Book Journey Mentor’s Guide to Self-Publishing  (extract taken above) visit

To attend the third session of The Power of Your Story Workshop, book your tickets at

Want to know how to get your book in the Press? Do you have a book published by no media coverage? Well Haddy A Folivi is your woman. I am excited to announce that Haddy will be guest speaking and leading a session at “The Power of Your Story” workshop on 18th Nov. Her session, “How to Get Your Book in the Press” will show you :
📚How to pitch your book to the media, without seeming salesy
📚How to identify the relevant media angle
📚How to give a captivating media interview

Haddy, PR Guru and FounDer of Clarity Media, is phenomenal at what she does. She has secured pieces in Forbes magazine, Cosmo and Marie Claire and is responsible for over $2.5 million worth of media coverage in 46 countries. Want to learn from her? Book her session today! Visit,

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